The Benefits of Adding Try-On Hauls to Your Marketing Strategy

TL;DR

• Try-on hauls help adult content creators expand their reach and create curiosity.
• Benefits of try-on hauls include posting across all platforms, creating brand awareness, driving traffic to your fan and clip sites, and more.
• Juliette Claire (featured below) is a great example of an adult creator who uses try-on hauls in her marketing.
• Use try-on hauls as a SFW (safe-for-work) strategy to gain viewers and turn them into paying subscribers.
• Tips include keeping outfits SFW, reviewing individual platform policies, and starting with a strong hook.
• Repurpose already produced content from social media and upload it to your Pornhub account.

That new fit you just ordered online or your favorite designer brand? It could be working harder for you...

As an adult creator, you need both SFW (safe-for-work) and NSFW (not-safe-for-work) content to market your brand. This helps broaden your reach and encourage more people to discover you.

One without the other is missed potential! Here’s everything you need to know about try-on hauls as an adult creator:

What Is a Try-On Haul?

A typical try-on haul follows a straightforward format:

1. The creator introduces a clothing category, brand, or theme.
2. They show or model several items.
3. They comment on fit, comfort, quality, styling, price, or value.
4. They rank the items or choose a favorite.
5. They ask viewers to follow, comment, or visit their profile.

Popular categories include:

• Activewear
• Dresses and seasonal outfits
• Festival or concert clothing
• Swimwear
• Loungewear and Lingerie
• Clothing from a particular brand  

The strongest hauls give viewers a reason to keep watching. That might be ranking your favorite looks, a disappointing purchase, or a question such as: “Which outfit should I wear for my next shoot?”

The clothes provide the structure, but the creator’s personality supplies the entertainment (and demand).

Why Try-On Hauls Work Well for Adult Creators

Most adult creators face a basic marketing challenge: they can’t promote NSFW content on mainstream marketing platforms without challenges. That’s why fashion-focused try-on hauls provide a more broadly accessible format to market your brand.  

Its main advantages include:

1. You can post them on social media platforms

A try-on haul can be repurposed across all your marketing platforms, from Instagram and TikTok to Reddit and Pornhub. This allows you to expand your reach without having to create different content for every app.

And if you didn’t already know…you can also post them on Pornhub under our “SFW” category! However, it’s important to note that content is not SFW on Pornhub if it:

• Depicts or implies sexual activity, nudity, or sexually explicit conduct.
• Is intended primarily to create sexual arousal, whether clothed or unclothed.
• Features fetishized, sexually suggestive, or sexualized themes. This includes very sheer clothing and pubic hair.
• Uses titles, descriptions, tags, audio, thumbnails, or other contextual elements that contain sexualized content.

2. It works without an existing fan relationship

A stranger doesn’t need your backstory to understand “I bought five nightclub outfits, and one of them is terrible.”

That’s the beauty of the try-on haul format. Someone might watch because they recognize the brand, like your look and want to see you model different outfits, need outfit inspiration or clothing reviews.

Meanwhile, they’re also getting to know you. And you’re not asking them to join your fan club... you’re giving them something watchable first, so they want to see more.

3. It can create brand awareness and interest

Plenty of creators can order the same pair of jeans. But it’s your personality and unique styling that makes viewers want to see more.

A great example of this is adult creator Juliette Claire. Her try-on haul content covers everything from activewear to a range of bikinis and lingerie. Juliette posts her content across multiple platforms like TikTok and OnlyFans, with some videos reaching over 80K views.

Commentary, humor, confidence, styling choices, and honest reactions help viewers feel connected to the creator. Over time, that familiarity can lead to follows, repeat views, profile visits, and eventually paid conversions on an appropriate platform.

4. It helps redirect traffic to your fan and clip sites

A haul doesn’t need to explain everything you offer. It just needs to make someone interested enough to want to see more of you. This journey could look like:

1. Someone watches your try-on haul through their YouTube or social media feed  
2. They discover your profile and follow or subscribe
3. They see links to more of your work
4. They watch your free content on Pornhub
5. They want to see more, and follow your links to OnlyFans or Fansly

5. One haul can produce multiple marketing assets

A single haul can become:

• One full-length YouTube video
• One full-length SFW Pornhub video
• Several short-form videos like reels or clips (or maybe Shorties on Pornhub)
• Several photos for single posts or carrousels
• Multiple short-form teasers

This makes try-on hauls relatively efficient compared to concepts that produce only one usable post.

The Purpose of Try-On Hauls in Adult Marketing  

Think of a try-on haul like a get-to-know-you conversation rather than a closing sales pitch.  

Its first job is to attract viewers across multiple platforms and give people a low-barrier entry-point. Its second is to turn some of those views into curiosity and eventually into a paying subscriber (or possibly even brand deals!).

The metrics that matter

For your try-on haul, it’s important to track metrics across social media platforms like:

• Three-second hold rate
• Average watch time
• Completion rate
• Shares, saves, or likes
• Profile visits per 1,000 views
• Follows or subscribes per 1,000 views
• Bio-link clicks
• Cost per profile visit if the post is promoted
• Cost per follower if the post is promoted
• Eventual paid conversions from that audience

Profile-visit rate is particularly useful because it shows whether the post created enough curiosity for viewers to learn more. The more data you collect, the more information you have to refine your efforts and grow your results.

Try-On Haul Tips for Adult Content Creators

A strategic try-on haul is more than just showing off an outfit. The right approach can make your videos more engaging, keep viewers watching, and help funnel more traffic to your fan and clip sites where you can make even more money!

Here are some top tips to keep in mind when planning your next haul:

• Keep outfits SFW: Choose clothing that is suitable for mainstream platforms. Avoid accidental exposure, transparent fabrics, or outfits likely to violate platform rules.
• Keep CTAs and content appropriate for the platform: Don’t turn a compliant video into a direct adult advertisement through its caption, audio, tags, or on-screen text. Your profile, links, and final destination also need to follow the platform’s rules.
• Start with a strong hook: Open with your best outfit, biggest surprise, or a question such as, “Which one should I choose for my next shoot?” or “Which Outfit Should I Return?”.
• Create curiosity without becoming explicit: Use confident styling, personality, and playful commentary rather than nudity or overtly sexual poses.
• Let your personality do the selling: Humor, opinions, reactions, and confidence can create interest without making the content overly suggestive.
• Keep the pace moving: Avoid long introductions, repeated comments, and unnecessary transitions.
• Protect your account: Review the platform’s latest rules, including requirements covering clothing, captions, poses, audio, profiles, and external links.

Final Thoughts on Adding Try-On Hauls to Your Marketing Strategy

A try-on haul is a clothing review format, but for adult content creators it can also be a high-leverage awareness tool.

Its real strength is that every viewer could become a paid subscriber. It's also that it can introduce a creator to a larger audience through familiar, entertaining, SFW content.

Ready to post your first try-on haul? Don’t forget to upload it to Pornhub and select the SFW category to ensure it surfaces there. Millions of potential fans are waiting!