September’s Game Plan (TL;DR)
- Upload safe for work (SFW) videos to build out your catalog and expand your reach
- Enter September’s Viewers’ Choice Contest with SFW content to win one of 25 cash prizes!
- SFW content has made a strong comeback in restricted regions to help you stay connected and rebuild your traffic
- We’re still a porn site for adults – some things will never change!
First thing first, we will always be a porn platform where you can let your creativity and freedom of sexual expression shine. Nothing is changing about that. But with ongoing changes in the global landscape of age verification laws, we encourage Models to harness the stable traffic on our site to direct viewers to your fan sites. You can do this by uploading SFW content that viewers will see in some of those restricted regions.
So this September, we're dedicating the entire month to promoting SFW content on Pornhub — cooking videos, fitness routines, travel vlogs, gaming sessions, DIY projects, you name it.
It's your chance to show the world there's more to you than your not safe for work (NSFW) content. Whether you've been creating for years or just launched your Model account, this is an opportunity to grow beyond your existing audience and showcase more of your personality.
Why Upload Safe-for-Work Content?
- Reach new audiences. SFW content is shareable in ways explicit content isn't — it can surface in previously restricted regions where new viewers can discover your videos. Once they’ve discovered your videos, you can funnel them to your fan sites.
- Boost discoverability. SFW videos expand the search terms and categories where your content appears (a growing trend in our 2025 Year in Review saw search increases in podcasts, gaming, and music).
- Promote without fear. We won’t take down your account overnight if we determine that your SFW content is too sexy. Instead, we’ll leave it up and just switch it to the NSFW category.
- Eliminate the barrier for new fans. SFW gives curious viewers a comfortable starting point — once they're fans of you, the rest follows naturally.
- Show off your personality. Let fans see who you are beyond your explicit content. That deeper connection builds stronger, longer-term loyalty.
- Diversify your profile. A well-rounded catalog showcases your skills, keeping people coming back for more.
Think of it this way: SFW content isn't a departure from your brand; it's an expansion of it. Every SFW video is a door that leads back to you.
Screen Share Safe Viewers’ Choice Contest
A dedicated SFW edition of Viewers’ Choice Contest runs all September long:
- Exclusively for SFW content so you're not competing with explicit videos
- Cash prizes for the top 25 videos
- Previous Viewers’ Choice winners are eligible to win again
Start brainstorming now! If you have content you’ve already posted on other platforms and want to give it a new life, try uploading it to the hub. Half the work is already done!
More information and contest rules can be found here.
What Exactly is Safe for Work (SFW) Content?
SFW content has no nudity, no explicit content, and is not designed to turn people on. Before creating the content, ask yourself, is this intended to arouse? If the answer is yes, it’s not SFW! More clarity and guidelines can be found here.
Here are some ideas to get the wheels turning:
- Cooking and baking — Share a favorite recipe, try a viral food trend, or film a chaotic kitchen adventure.
- Fitness and wellness — Walk viewers through your workout routine, share wellness tips, or document a fitness challenge.
- Travel and outdoor adventures — Take your audience along on a road trip, a hike, or to your favorite getaway spot.
- DIY and crafts — Build something, make something, fix something. Viewers love watching people create with their hands.
- Gaming — Stream a session, review a game, or share your hot takes on what's trending.
- Lifestyle and day-in-the-life content — Let people see your daily routine, your morning rituals, your skincare, etc.
- Educational or tutorial content — Teach something you're good at. It doesn't have to be fancy — just useful or interesting.
- Behind-the-scenes creator content — Show what the creator life really looks like. Setups, bloopers, planning sessions, gear tours — pull back the curtain.
Every SFW video is another entry point for new viewers to find you — and eventually, follow you to your exclusive content.
The most important rule: keep it wholesome! Beyond that, let your creativity run wild.
Need Ideas? We've Got Prompts.
Throughout September, we're dropping a playful prompt series to keep the creativity flowing. Each one is intentionally cheeky — but the challenge is to keep it completely SFW:
- Show Off Your Bushes — Time to flex those landscaping skills.
- Lay Some Pipe — Plumbing tutorial? Home reno montage?
- Perfect Your Crumb Shot — Bakers, let's see that flawless cross-section.
- How Big Is Your Deck? — Backyard reveal, deck build, outdoor setup.
- Ready to Cruise? — Travel vlog, road trip, a sunset drive, get moving!
Take them literally, take them sideways, surprise us. Follow Pornhub’s X and Alex Kekesi’s Instagram for new prompts throughout the month.
Show us what you got and keep your SFW content front and center in restricted regions. Your SFW Pornhub content can help drive users to your fan sites. Start uploading now!
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